UNLEASH YOUR INNER CHAMPION
Way of Champions will help you to let go of the obsession to win, acknowledge your vulnerabilities, and turn them into strengths, find the courage to risk failure and begin your journey to being the best version of yourself as a leader, coach, athlete in sports and all of life.
Champions We've Empowered
Join Our Growing List of Warrior Leaders, Coaches & Teams Served
The Warrior's Path: The Logo
The Chinese character, meaning warrior, bursts out of the red box. Inside the red box, we see things as black and white. The Champion thinks outside the box: loss is our greatest teacher, soft is often strong, opponents are our partners providing a chance to see how good we really are, and less is often more.
When the warrior's arms and legs break out, he goes from black to gray, ready and poised to battle freely without fear. The red box symbolizes transformation, fire, love, passion, and heart—ingredients that help you persist, persevere, and believe that all is possible on your journey of discovering your greatness.
Elevate Your Organization
We work with leaders and teams to apply the psychology of high performance and wellbeing across their organizations. Our approach combines Eastern thought, Native American tradition, Celtic wisdom, Christian mysticism, and Western psychology to help create mental strength, spiritual dexterity, and empowerment for competitive events and self-awareness.
Transform Your Performance
Our WOC Licensed Certification program is a deep dive journey that will immerse you in all our materials, from leadership to team culture to inner game to parent engagement. It's not just a training; it's a personal development retreat that will challenge you to stretch physically, mentally, emotionally, and spiritually.
The WOC Podcast
Each week, join co-hosts Jerry Lynch and John O'Sullivan, leadership, performance and sports culture experts, as they have lively conversations with some of the greatest leaders, coaches, performers and outside-the-box thinkers. Together, they unpack the most vital, current issues in the world of human potential.
Steve Kerr
Tara VanDerveer
Brad Stevens
“I have a number of friends who have supported me as a coach. I count Jerry as one of them. Over the years I have had the opportunity to stay informed by Jerry Lynch, his wisdom and encouragement made a difference in helping me and my athletes reach our potential.”
Phil Jackson, Coach of the Chicago Bulls and L.A. Lakers, Eleven-time NBA World Champions
"Jerry is a wise and trusted friend who happens to be one of the nation's top authorities on leadership and coaching in sports. His input has had a very positive influence in helping me and other coaches at Carolina to create environments that inspire athletes to go the distance and reach their potential."
Anson Dorrance, Head Women's Soccer Coach, University North Carolina, 5x National Coach of the Year, 21 NCAA National Champions, Winningest women's soccer coach of all time
“As a head coach of the Warriors, I call on Jerry to help guide me as a leader, using his advice, wisdom and insight often. He is a huge help to me. My favorite coaches were ones who understood Jerry’s ideals and strived to connect with me on a human level.”
Steve Kerr, Head Coach of Golden State Warriors, World Champions
"Dr.Lynch is one of the World's best in the business of sports leadership, coaching, and performance. This master teacher has been there for me with my coaching for the past 30 years, including helping guide my University of Maryland women's lacrosse team to seven consecutive NCAA Championships. His work is brilliant!"
Cindy Timchal, Head Women's Lacrosse Coach, Maryland and Navy, Winningest lacrosse coach of all time for men and women
WHAT OUR CLIENTS SAY
THE WOC DIFFERENCE
Jerry has had a life-long quest for over 40 years to make a difference in the lives of others. His approach is very different from traditional sports psychology. He empowers all clients, athletes, coaches, leaders of all ages and abilities in all arenas of performance to take a deep inner dive to develop the essential core values, traits and qualities of courage, integrity, fearlessness, grit, tenacity, patience, and persistence in order to become mentally, emotionally, and spiritually fit. Using a rather unconventional approach, he integrates Eastern philosophy, Native American Tradition, Celtic wisdom, Latin culture and Western psychology, and by this method, he is able to help you and your team to create confidence, mental toughness, inspiration and empowerment for competitive events, be a better version of yourself, and better navigate the unchartered waters of life.